International Home & Housewares Trade Show
Thursday, March 27th, 2008We made our second annual visit to the Chicago International Home and Housewares Show. The McCormick Center is an enormous space, however, the show felt a lot more compact than the Frankfurt show and altogether less daunting. It may be the layout, with high-end and mass-market tableware not separated by floor. In fact, the tableware section of the show exhibited kitchen gadgets and cutting boards in booths right next to tableware. This presented us with the opportunity to meet Chef Ming Tsai as he happened to be promoting Totally Bamboo cutting boards right down the way from a booth where we had an upcoming appointment and half an hour to kill.
Corelle had an impressive theatrical booth with models acting as mannequins in green dresses slowly and robotically showing off World Kitchens latest collections. The Oneida stand was also impressive displaying their latest flatware and dinnerware designs.
With the show being so close to Frankfurt there wasn’t much of a visible shift in trends. There is still an industry emphasis on florals, damasks, and monochromes. One style that did stand out, although, more of an emphasis of the US market then a trend, is folk design. The US has had a long-standing love affair with the country kitchen style of roosters and gingham. In a similar vein seaside scenes of lighthouses and beaches are much more popular in the US market and thus more prevalent at this show.
Styles are often born in France or the UK and make their way later to popularity in the US market. In fashion and technology often making a longer journey from Japan, to Europe, and onto the US. Predicting which styles catch on, and the timeline of those styles is key. And then there are the roosters that grow up in the middle of the US and seem to stick around for eternity.