Chelsea Flower Show inspires floral trends

Chelsea Flowers

It seems as though the dinnerware pattern market is saturated with flowers, it always has been and it certainly doesn’t seem to be going anywhere soon. This year saw the explosion of florals onto the runways and then in turn onto the high street. Big and bold, these were statement flowers, not shying away into pretty little borders. Flowers are everywhere and nowhere was this celebrated better than in Chelsea last week with the opening of the 2008 RHS Chelsea flower show. To join in the festivities the shops around Sloane Square were bursting with floral displays. My favourite was probably the very lavish Jo Malone store front, they seem to do a great job every year and I imagine spare no expense!

Osborne and Little

This morning I walked to Kings Road to do my usual trawl through the interior shops for inspiration. The gardens on Chayne walk were alive with sumptuous roses and I stopped to take a photo or two. Living in America you forget about how beautiful the gardens are here in England, that’s one advantage of all the rain, which I don’t miss. On Kings Road Osborne and Little were displaying some of their Hothouse wallpaper designs by Suzy Hoodless. These are bold designs with a very modern twist on floral decoration and very successful they are too. Across the road at Designers guild the flowers were in full bloom but these were more of a romantic English style, beautifully done but nothing I hadn’t seen before.

 

Chelsea Flowers

Geometrics abstracts and other types of vegetation will always play second fiddle to the ever-popular floral surface pattern designs, it’s our job as designers to keep reinventing and moving them forward. We’re always the first ones to get bored afterall!

 

Osbourne and Little

One Response to “Chelsea Flower Show inspires floral trends”

  1. Jim Spence Says:

    Wednesday I was searching for sites related to Marketing and specifically saturated market and I found your site.

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